Marketing is a commercial concept that consists of individual and organisational activities to cement relationships with consumers through product and service creation, distribution, promotion and pricing.

The simple premise of marketing is that to be successful any organisation must understand its customers’ requirements and satisfy them in a manner that gives the organisation an edge over its competitors.

A marketing strategy is concerned with how a company can communicate with its potential customers. 

Kaisen Design provides consultative workshops to assist companies in driving direct response and brand propositions to consumers over the competition.

To achieve this it is important for companies of all sizes to know how the media works and respective consumer behavior.

All consultations are tailored to specific company and organizational objectives but include areas such as:

	The difference between direct response and branding
	Dynamics of different media
	Online advertising, pay per click and websites
	How advertising works
	Building an advertising campaign
	Design and planning
	The purpose and roles of a marketing mix
	Copy that sells response
	When you should invest and when you should save