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To find out more about Consumer Focused Selling, please click on the sign below to our view movie :
Kaisen Designs flagship media sales program ‘Consumer Focused Selling’ (CFS) is extremely uncomplicated – it is to make your company, sales personnel and customers more money.
At present the program is successfully being employed by hundreds of media representatives in the U.K and overseas who act for all sizes of businesses. The key to CFS achievement lies in the power to eliminate the usual obstacles that stand in our sales people’s way - for example, “the budget is spent”, “it didn’t work last time, “your rates are too high, etc. Consequently, our people can acquire accurate information to construct resourceful media propositions, which focus our advertising customers on the real issues that provide response and productivity for all concerned including the consumer.
If your company is operating in a vastly competitive and price sensitive market, where salespeople persistently have to defend the strength of their medium although it has ‘stood the test of time’, then this program is worth additional examination.
The Benefits of ‘Consumer Focused Selling’
Salespeople are trained distinctions and techniques that impart power in the form of knowledge to generate the results that they desire most and create value for your customers in the process.
Following are several of the results that participants have accomplished to date, through what is really a simple and logical media sales procedure:
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Larger Share of the Advertising Budget |
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Confidence and Superior Job Satisfaction |
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Opened More Doors and to Generate New Business Accounts |
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Enhanced Customer Relationship |
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Expanded Repeat Business |
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Grown and Maintained Current Customer Contracts |
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Improved Reputation for the Company and Themselves |
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Increased Campaign Longevity |
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Overcome Competitive Media |
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Promoted Series Advertising and Portfolio Selling |
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Visual and Creative Enhancement |
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Yield Improvement |
How ‘Consumer Focused Selling’ is Different
 The first factor appreciated by delegates is Kaisen trainers are media specific, which means we have primarily a media background and have been where your salespeople are today. As a result we can understand, empathise and communicate with in a down-to-earth and practical manner without the use of nerve-racking strategies.
We believe that for ongoing ‘learning’ to take place then delegates must experience a secure, approachable and enjoyable training environment.
In addition to the training delivery the programme modules are far removed from the traditional and out-of-date consultative selling style. In our opinion these 1950 sales procedures are too analytical and fail to influence or have a lasting effect on profitable partnerships for the future.
Instead we aim to give salesperson’s specialist knowledge of media solutions so that they are perceived as useful resources of your customers businesses. In going so your representatives will be separated from the ‘space selling’, ‘product pushing’ and consultative selling approach to command superior control of advertising budgets.
Wouldn’t you agree that this mindset is more in line with the intellectual advertising customer of the twenty-first century?
Salespeople Who Should Participate
Presently all stages of sales personnel representing many diverse publications are profiting from the programme. However, specific categories best suited are Retail, Motors, Recruitment and Property.
Testimonials and contacts of customers using the CFS approach are available on request to ensure maximum company confidentiality.
Where ‘Consumer Focused Selling’ Takes Place
All programmes can take place on your premises to minimise disruption to the day-to-day activities.
Furthermore modules can be independently structured to your company needs which guarantee that the material conveyed is entirely suitable to accomplishing your objectives and makes the utmost use of the time allocated.
On Going ‘Consumer Focused Selling’ Support
CFS has refined the training process by actually getting delegates to do something in a practical way in order to successfully complete the programme.
Our philosophy is that ‘learning’ hasn’t occurred until behaviour changes. Consequently, the addition of the CFS correspondence programme encourages transformation with salespeople through implementation of the techniques studied into the field for evaluation purposes.
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